The city of Livermore, Calif., is noted -- at least partly -- for a curious world record: a four-watt light bulb called the Centennial Light that dimly glows in the Livermore-Pleasanton Fire Department's main station. It has been burning there for more than 110 years, a longer life than just about any human.
Last year, the city evidently put its famous light bulb to use, because it had a bright idea: Enter Chevrolet's "Diamonds & Dreams" contest for a chance to win a refurbished baseball field. Now, the town is among the 2012 winners.
"I continue to get 'thank yous' from people across the league. Our new field is helping so many athletes be that much better," said Livermore's Wendy Vasquez. "I think it is beyond amazing that Chevrolet does this for communities and the kids."
That success story should be an inspiration for any community wanting the same, because Chevrolet has just kicked off its 2012 "Diamonds & Dreams" program. Entering is very easy and your community could be next in line to benefit from the program. Go to ChevyBaseball.com today for a chance to win. One winner will be chosen each week for up to 12 weeks through July 22 and will be eligible to win the Grand Prize: a 2013 Chevrolet Malibu Eco.
"Every young person wants and deserves a 'dream' baseball diamond, and we offer them a chance to get one," said Phil Caruso, Chevrolet national promotions manager. "From the back yards to the big leagues, Chevrolet is committed to community and youth baseball and giving back to where our customers live, work and play."
In its third year, "Diamonds & Dreams" has awarded more than 25 youth-field makeovers across the country. Say goodbye to bad hops.
Renovations of the 12 field makeovers this year will be administered through Ripken Design, a Baltimore-based division of Ripken Baseball, which is owned and operated by Hall of Famer Cal Ripken, Jr. and his brother, Bill, a former 12-year Major League veteran.
"I have been working with Chevy for about two decades and it is a relationship I value a great deal," Cal Ripken said. "Together we are positively impacting kids through baseball at the grassroots level and giving them safe places to play. It is a very gratifying part of what we do, and I appreciate Chevrolet making us a part of this terrific effort."
New content and features will be added to ChevyBaseball.com throughout the season. In addition to entering the sweepstakes for an exciting field makeover, you can go there now and upload your own photos and videos, and see other fans' submissions.
Scotts, the official lawn care company of MLB, will continue to partner with Chevrolet and lend its support to multiple field refurbishments.
"Scotts believes that it is important to offer youth a safe, reliable field and playing area," said Chris Strunk, Scotts manager of sports marketing and sponsorship. "In addition to helping reduce injuries, a strong foundation of thick and lush grass helps to create a beautiful outdoor environment that encourages children to spend time outdoors."
Last summer Chevrolet extended its multi-faceted role with MLB as the league's official vehicle. It also supports the Chevrolet Youth Baseball program, which has helped raise more than $13 million to aid local teams over the past seven years. More than three million young people in communities across the country have benefited. More than 1,600 Chevrolet dealers are participating this year.