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03/31/2005 8:11 PM ET
Dodge signs three-year deal with Seattle
Dodge to be official automobile of the Mariners, Safeco Field
tickets for any Major League Baseball game
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Dodge has signed an exclusive agreement with the Seattle Mariners to be the official automobile manufacturer of the Seattle Mariners at Safeco Field. The three-year deal, which runs through the 2007 season, designates Dodge as the only manufacturer, seller or distributor of automobiles permitted to advertise or display automobiles at Safeco Field. Per club policy, terms of the agreement will not be disclosed.

"We are very pleased to welcome our newest corporate partner," said Bob Aylward, Executive Vice President Business and Sales. "Dodge has been a respected industry leader for almost 100-years and the Seattle Mariners are proud to be associated with this tradition of quality and customer service."

"We look forward to teaming up with the Seattle Mariners," said Darryl Jackson, Vice President, Dodge Global Marketing. "Like the Mariners, Dodge has an impressive, head-turning lineup in 2005. Our latest additions include the Hemi-powered Dodge Charger and Dodge Ram Mega Cab, the largest cab in the truck segment."

Under the contract, Dodge will have signage along the first-base line and above the Mariners' bullpen in left-center field. Dodge will also be featured for one-half inning per game on the rotational signage behind home plate and will be the presenting sponsor of the Hat Trick feature, which appears on the Safeco Field video board during the third inning of each home game.

Dodge will also give away a new Dodge vehicle during one Mariners home game each season and there will be a Dodge vehicle display on the Main Concourse near the Left Field Gate at Safeco Field for the duration of the three-year agreement.

With a U.S. market share of seven percent, Dodge is the fourth-largest nameplate in the United States and eighth-largest nameplate in the automotive industry. In 2004, Dodge sold more than 1.4 million vehicles. Dodge brand sales are up five percent year-over-year in 2005.

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