04/17/2010 2:18 PM ET
Dodgers to present "Viva Los Dodgers Days"
The club's season-long Sunday initiative in partnership with State Farm celebrates Hispanic culture in Los Angeles and starts tomorrow
LOS ANGELES - The Dodgers, in partnership with Time Warner Cable and Bandamax, will launch Viva Los Dodgers Days, sponsored by State Farm tomorrow, Sunday, April 18 prior to the game versus San Francisco at 1:10 p.m. This season-long celebration that will occur each Sunday of every Dodger homestand will celebrate Hispanic culture in Los Angeles and the legacy of Latin-American Dodger players past and present. This Sunday's performance is in partnership with Time Warner Cable and Bandamax, a cable television music network dedicated to Mexican regional music.
Starting two hours prior to each Sunday game, fans can enjoy live music and a family-friendly celebration outside of center field in Lot G. Viva Los Dodgers Days will be a showcase of emerging, established and popular acts that hit various genres within Latin music.
Musical acts on the Viva Los Dodgers schedule thus far:
• Sunday, April 18 vs SF -- Omar Esau, Kalibre Sierreño and La Klica Norteña
• Sunday, May 23 vs DET -- Salvador Santana
• Sunday, June 13 vs LAA -- Gustavo Galindo
A list of artists booked for Viva Los Dodgers Days will be updated on www.dodgers.com/promotions. For recaps of Viva Los Dodgers Days, fans can tune into Dodgers on Demand on Time Warner Cable. Dodgers on Demand can be found on Channel 1, Local Folders, Dodgers on Demand.
In addition to Viva Los Dodgers Day, the Dodgers will celebrate the Hispanic community throughout the 2010 season: Cinco de Mayo (May 5), Dodgertown Venezuela (May 25), Dodgertown Cuba (June 6), Dodgertown Fernando Valley celebrating Dodger Legend Fernando Valenzuela (June 13), Dodgertown Puerto Rico (July 25), Dodgertown Dominican Republic (September 5), Dodgertown Mexico (September 19), and the 13th annual La Gran Fiesta Viva Los Dodgers festival (September 19).
Since 1958, the Dodgers have championed Hispanic market outreach. More than 40 percent of Dodger fans are of Hispanic descent and more than 7 million Hispanics call Los Angeles home. Each season the Dodgers attract more than 1 million Hispanic fans. Fifty-two years ago, the Dodgers instituted the first and now longest-running Spanish language radio broadcast. Currently it runs on KHJ/LA Ranchera 930 AM and features Hall of Famer Jaime Jarrín, Pepe Yñiguez and Dodger legend Fernando Valenzuela.
The Dodger Ticket Truck will be located outside the Viva Los Dodgers Day festival entrance for fans to have the option of purchasing game tickets on site. Individual tickets for Viva Los Dodgers Days can also be purchased in advance online at dodgers.com, losdodgers.com, via telephone at 866-DODGERS, in person at Dodger Stadium in Lot P or at all Southern California Ticketmaster outlets. Season ticket options are available by calling 323-224-1365 or visiting www.dodgers.com/seasontickets. Mini-plans can be purchased by calling 323-224-1365 or visiting www.dodgers.com/miniplans. Group pricing is also available at www.dodgers.com/groups or by calling 323-224-1421.
Complete ticket information can be found at www.dodgers.com/tickets.