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This year's TV ad campaign includes seven commercials featuring 17 players, Manager John McLaren and the Mariner Moose. The campaign was created by Seattle-based Copacino + Fujikado, the Mariners long-time ad agency, and was shot and produced by Blue Goose Productions.
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 Rene Rivera and the home plate umpire take extreme measures in anticipation of the fastball Felix Hernandez is about to deliver.
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 Jarrod Washburn reveals that the rosin bag is more than meets the eye when he helps Kenji Johjima with a hangnail, Willie Bloomquist with sun glare, and shows off some family photos to Richie Sexson.
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 Mariners closer J.J. Putz introduces bullpen newcomer Chris Reitsma to the pitching prowess of a fellow teammate, who has uncanny accuracy.
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 The Mariners young and talented double-play combination, Jose Lopez and Yuniesky Betancourt, are in synch both on and off the field.
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 Relief pitchers have a lot of time on their hands. J.J. Putz and George Sherrill are seen whiling away the time in the bullpen, lost in what may or may not be deep thoughts.
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 A glimpse into the daily lives of the five to eight members of Raul Ibañez' fan club.
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 Bench Coach John McLaren is getting to know some of the new Mariners, including Miguel Batista and Jose Vidro, with a little geography exercise. Miguel's question to the Mariner Moose causes our furry friend to flashback to his childhood.
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| Final Voting Results |
| Working the Zone - 3,661 votes |
| Serious Heat - 1,892 votes |
| Double Play Twins - 1,689 votes |
| Rosin Bag - 1,474 votes |
| Map - 1,449 votes |
| Rauuuuul - 873 votes |
| Thinking Man's Game - 643 votes |
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