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Sponsorship

Print Advertising

Mariners Magazine

The Mariners produce a high-quality 96-page magazine six times per season. Each edition features Mariner player profiles, information regarding special events at the ballpark, community affairs programs, team schedule and fun activities for the kids. Over 150,000 magazines are distributed throughout the ballpark and Mariners retail locations in the Puget Sound Region. In addition to page advertising in the magazine, Blow-ins, coupons and posters are options for each advertiser.

Advertising rates are as follows:

Four-Color Season-Long (6 editions) Single Edition
Full-Page $22,000 $4,000
Half-Page $15,000 $3,000
Quarter-Page $9,000 $2,000

Black & White Season-Long (6 editions) Single Edition
Full-Page $15,000 $3,500
Half-Page $10,500 $2,300
Quarter-Page $7,000 $1,800

Ad Specifications

Ad Size Width Height
Full-Page (with bleed) 8 5/8" 11 1/8"
Full-Page (non-bleed) 7" 10"
Half-Page Horizontal 7" 4 7/8"
Quarter-Page Vertical 3 7/16" 4 7/8"

Trim Size: 8 3/8" x 10 7/8"
Printing/Binding Method: Web Offset, Perfect Bound
Bleed Size: 8 5/8" x 11 1/8"
Binding Method: Perfect Bound
Live Area: 7" x 10"
Ad Requirements: Disk (please see specs at right)

File Requirements: Prefer ads in PDF file format. Four-color ads and all linked art must be built with CMYK Process only (no spot colors). All contracts are non-cancelable. A color proof must accompany all ads. Ads can be e-mailed to hacarman@mariners.com or supplied via CD. Information current as of 6/18/08.


Classified Ads (Mariners Magazine)
The Mariners have introduced a classified ad section in all six (6) issues of the Mariners Magazine. The section is a great opportunity for those looking to promote everything from upcoming events, grand openings and much more!

Ad Size
1x1.5" Approximately 20-25 words

Rates
One Issue $75/issue
Two Issues $65/issue
Three Issues $55/issue

Print Deadlines
  Issue #1 Issue #2 Issue #3 Issue #4 Issue #5 Issue #6
Space February 1 February 29 March 28 April 25 May 30 June 27
Art February 22 March 21 April 18 May 16 June 20 July 18
Delivery March 30 May 1 June 2 July 1 August 1 September 1

Pocket Schedules

Small enough to fit in a wallet, the pocket schedule is a Mariner fans best friend. Fans refer to this compact schedule for game dates, times and special events. The Mariners produce approximately 3 million pocket schedules prior to the beginning of each season for distribution throughout the Northwest. Advertisers can purchase a four-color back panel advertisement in the quantities listed below.

Quantity Full-Color
150,000 $7,200
300,000 $12,000
500,000 $18,000
1,000,000 $30,000

Ad Specifications

Ad Size Width Height
Full-Page (with bleed) 2 5/8" 3 3/4"
Full-Page (non-bleed) 2 1/8" 3 1/4"

Finished Size (6-panel folded): 2 3/8" x 3 1/2"
Ad Requirements: Disk

File Requirements: Prefer ads in PDF file format. Four-color ads and all linked art must be built with CMYK Process only (no spot colors). All contracts are non-cancelable. A color proof must accompany all ads. Ads can be e-mailed to hacarman@mariners.com or supplied via CD. Information current as of 6/18/08.

Print Deadlines

  Run #1 Run #2 Run #3 Run #4 Spanish/Japanese
Space November 30 December 21 January 21 February 22 February 22
Art December 14 January 9 February 4 March 7 March 7
Delivery December 28 January 18 February 11 March 14 March 14

Mariners Scorecard

Keeping score at baseball games has a long-standing tradition that has been passed down from generation to generation. Fans can purchase a scorecard to keep score for $1 at the ballpark or they will receive one when purchasing a Mariners Magazine. Approximately 200,000 scorecards are distributed each season and advertising options include full-color, full-page back panels and black and white inside space that can be changed each home stand.

  Four-Color Black & White
Full-Page $25,000 N/A
Half-Page N/A $14,000
Quarter-Page N/A $8,500

Ad Specifications

Ad Size Width Height
Full-Page (with bleed) 8 3/4" 11 1/4"
Full-Page (non-bleed) 8" 10 1/2"
Half-Page Horizontal 8" 4 3/4"
Quarter-Page Vertical 3 1/2" 4 3/4"

Finished Size (folded): 8 1/2" x 11"
Live Area: 8" x 10 1/2"

File Requirements: Prefer ads in PDF file format. Four-color ads and all linked art must be built with CMYK Process only (no spot colors). All contracts are non-cancelable. A color proof must accompany all ads. Ads can be e-mailed to hacarman@mariners.com or supplied via CD. Information current as of 6/18/08.

Print Deadlines

Space February 8
Art February 22
Delivery March 30